Some preach that if you build a site and do absolutely nothing, you will not get any results. I'm happy to report it's not true.
I built a site a few months ago and never got round to finishing it off. I haven't promoted it directly (it's in a sub-folder of another domain - that's how important it was to me). I just added a sitemap to Google.
Anyhow, I've just logged into a network to find that I've generated roughly one lead a day throughout September. Yes it's not a stupidly large amount of cash but nevertheless, it pays for a year's worth of reseller hosting :-) More