October 2009 Archives

30/10/09 - Firebox's Royal Fail

The Firebox team are a crazy bunch but very inventive. You just have to read some of the product descriptions to see that!

In a brazen attempt to blag myself an ECCO GPS Keychain (lol - or at least a Firebox mug!) and in an attempt to showcase some fantastic viral marketing, Here's what the quick thinkers have come up with - the Royal Fail game! More

19/10/09 - A4U Expo London Presentations 2009 - A Summary

The A4U Expo presentations are online and I wanted to make sure I went through them all so thought I'd share some of the more useful points I stumbled across.

Tips cover all aspects of affiliate businesses. I've only pulled the points I find interesting or useful. The full presentations (including those not cited from) can be found here. More

12/10/09 - How To Survive Not Going To The A4U Expo

It's that time of year again when affiliate marketing offices close for the best part of a week. But contrary to popular belief, not every affiliate marketer is attending the Expo this year.

I did toy with the idea of going and whilst it would be great to meet my account managers, I'm personally put off by the after-expo frivolities that encourages so many to attend the expo (call me Mr Not-So-Great-At-Social-Situations - lol). That together with the hassle of getting to London, the 'fun' of getting around, the cost, and the lack of willpower was a strong enough combination that restrained me from signing up. That said I imagine that I would attend in the next few years when my portfolio looks more rounded and polished, and knowing that meeting my account managers would get me way more Christmas presents ;-) .

Anyhoo, if like me you're not attending this year, here's a few things to remember: More

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