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Monday, 05 November 2007
Sometimes your stats throw up some useful information. I could spend hours going through the keywords lists mine generate (popular one's this month so far include several voucher code phrases including "my hmv promo voucher doesnt work" - quality!)
Anyway, when I set up Price Tapestry Templates, I set everything in GBP. Why? Because I live in the UK. However, after checking a few months of stats, over 75% of my visitors are outside of the UK.
The thing is, if more than 3 quarters of all my visitors come from outside the UK, they would be looking to pay in USD or Euro's. The mighty dollar is recognised worldwide and is what the world trades on.
Where does this apply to affiliate marketing?
Check your stats and see where your visitors are coming from. If you are promoting UK affiliate programs but 90% of your visitors come from Japan, you know that something's amiss. Are you targeting the wrong market or is it the right market but using the wrong affiliate programs?
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